Privacy
The Rise of Email Privacy: Why It Matters More Than Ever
Sarah Kim
December 5, 2025
Exploring the growing importance of email privacy in an era of data collection and surveillance.
Introduction
Email was invented when security and privacy were afterthoughts. Today, with pervasive data collection and surveillance, email privacy has become critical.
The State of Email Privacy
Data Collection by Email Providers
Free email services generate revenue through advertising, which requires:
•Scanning email content for keywords
•Building user profiles for targeting
•Tracking email opens and clicks
•Analyzing communication patterns
Email Tracking
Most marketing emails contain invisible trackers:
| Tracker Type | Information Revealed |
|---|---|
| Tracking pixels | Open time, location, device |
| Link tracking | What you clicked, when |
Protecting Your Email Privacy
Use Email Aliases and Temporary Addresses
Services like Tempo help you:
•Keep your real email private
•Avoid tracking across services
•Reduce data broker profiling
Disable Remote Content
Most email clients can block:
•External images (tracking pixels)
•Remote fonts and styles
•Embedded content
Conclusion
Email privacy is no longer optional—it's a necessity. Taking steps to protect your email privacy is an investment in your digital autonomy.